The Lovina coastline, located in the pristine northern part of Bali, Indonesia, is a haven of natural beauty and marine biodiversity. However, like many coastal areas worldwide, this paradise faces increasing threats from pollution, habitat degradation, and unsustainable human activities. Recognizing the urgent need for action, Lovina Coastal Care has emerged as a transformative initiative aimed at preserving Lovina's coastal ecosystem. Under the theme "Join the Wave of Change," the program invites individuals and communities to actively participate in protecting the environment.

TRM Hospitality has started 2025 with concrete steps toward environmental preservation through its sustainable social programs. One of its flagship initiatives is the Lovina Coastal Care Program, themed "Join the Wave of Change."

This program seeks to raise public awareness about the importance of environmental conservation, particularly in the coastal areas of Lovina Beach. The initiative was held at Lovina Beach Club & Resort, located on Jl. Seririt-Singaraja, Tukadmungga, Buleleng, Bali, involving stakeholders and the general public.

The activities featured in this program included:

1. Beach Cleanup: A collective effort to remove litter from Lovina Beach, ensuring the cleanliness and sustainability of its coastal environment.
2. Tarot Reading: An inspiring session aimed at motivating participants toward positive change.
3. Eco-Friendly Tenant Exhibition: A showcase of sustainable and environmentally friendly products to encourage a greener lifestyle.
4. Yoga Session: A guided activity designed to foster self-awareness and harmony with nature.
5. Educational Games: Fun, engaging activities designed to educate participants on the importance of environmental conservation.

The Lovina Coastal Care program is expected to serve as a momentum for the community to work together in protecting and preserving the environment while promoting sustainable living practices. By integrating educational and engaging activities, TRM Hospitality continues to collaborate with various parties to encourage participation in creating positive change for the Lovina coastal area.

"We are committed to supporting sustainable development and protecting the environment from pollution. This program marks the first step toward achieving that goal," said Jenica Kartika Dewi, General Manager of TRM Hospitality, on Thursday (January 23, 2025).

Protecting the environment is not just an individual responsibility; it is a collective one. Through the Lovina Coastal Care program, TRM Hospitality aims to inspire the community to "join the wave of change" for a better future.